It starts with a call where we learn about your brand, your target customer, and the content style you're going for. From there, we match it with the right creators from our network, you ship our team your product, brief them with your brand direction, and deliver a full batch of finished videos…ready to post.

A brand guide, your product, and any examples of content you love or want to reference. If you have a clear picture of your target customer, that helps too. We'll walk you through all of it during onboarding…we won’t leave you hanging. 

Once you pay for Content Army, your content batch is ready within 30 days (sometimes sooner depending on how fast you ship your products to our team). That's by design. Each batch is built to fuel your next full month of posting.

Batches come in sets of 30 videos and are only $187 each. If you want higher quality videos that make fancy recipes or involve more production, we might do fewer videos, but we can talk about it anytime you wish.

Our creator network is made up of everyday people. Real individuals from diverse backgrounds, regions, ages, and home environments…recruited and trained by our team over more than a decade. These aren't influencers, formal UGC creators, or actors. They're the kind of people your customers actually see themselves in, which is exactly the point.

That's the work we do before a single video is shot. Every creator is hand-selected based on your brand's aesthetic, audience, and product category - then briefed on styling, messaging, and intent. The brief is what makes the content feel like yours, not like a random person who received a package in the mail.

Yes - completely. Every video belongs to your brand outright, with no licensing fees, no expiration dates, and no restrictions on how or where you use it. Organic social, paid ads, Amazon, your website, email - use it as many times and in as many places as you need, forever.

The only additional cost would be if you'd like us to manage running your content as paid ads - which we're happy to do. Outside of that, what you see is what you pay. No hidden fees, no usage charges, no surprises.

We stand behind the work. If something isn't right, we'll make it right - that's not a policy, it's just how we operate.

Any product-based brand that needs a consistent stream of real, human content. We've worked across food and beverage, pet, apparel, health and wellness, beauty, home goods, outdoor gear, and e-commerce. If you have a physical product and customers who buy it, we can create content for it.

A talented creator without direction is just someone with your product and a camera. They do not care about your success or revenue. They only care about getting paid. What makes Content Army different is the strategy behind the content - the creator selection, the briefing process, the retention formula we've refined over 12 years. You're not getting raw footage. You're getting content built to perform.