The Challenge

Rocky Mountain Foods already owned the bulk-bin aisle, but we needed to get that same trail mix into people’s carts online—so C4 Social turned the product into a lifestyle shortcut. We shot quick-hit recipe reels for busy parents (“toss a handful into after-school yogurt”), stitched together POV clips of weekend hikers refueling on the ridgeline, and dropped punchy carousels that broke down macro benefits in plain language. 

Roles

• eCommerce DTC Strategy
• Paid media management
• Social Media Marketing
• Photo & Video Production

Results

By weaving the snack into moments everyone recognizes—from lunch-box prep to summit selfies—we reframed Rocky Mountain’s mix as the go-anywhere, feel-good fuel customers could click to buy direct, cracking open a whole new DTC revenue stream.