We shoved an entire birthday cake into a pint of ice cream.
The goal was to introduce the tastiest, most indulgent ice cream ever to the entire United States. The brand was already iconic, so the announcement itself had to be eye-catching within the first few seconds. We wanted the viewer to not only get an idea of what the product tasted like, but get a first glimpse inside the pint at the actual product. The results were a 3D animation that garnered tens of thousands of views within the first few days and a conversation in the comments section that had people tagging and asking “where can I get this?!”