The Challenge
Honest Pets already had a heart-tugging mission—donating a share of every sale to charities that place service dogs with veterans and first responders working through PTSD—but the brand still had to prove it belonged on the same premium shelf as the big names. Our job was to fuse that give-back promise with Honest Pets’ “only-the-purest-ingredients” standard, spotlighting veterinarian-trusted formulas and transparent sourcing, so shoppers could see the cause and the quality in one glance. In a saturated pet-care market, we needed to turn that dual story into an emotional trigger that moved conscientious consumers from admiration to action, driving online subscriptions and repeat orders while reinforcing Honest Pets as a brand that heals on both ends of the leash.
Roles
- Full content creation
- Fractional CMO and CTO
- eCommerce DTC Strategy
- Paid media management
- Social Media Marketing
- Photo & Video Production
Results
By handing the mic to real service-dog handlers, first-responder families, and everyday pet parents, we built a steady stream of UGC that felt more like heartfelt thank-you notes than ads. Snappy, on-trend edits turned their stories into scroll-stoppers, boosting click-through rates by more than 70 % and cutting customer-acquisition costs in half. Subscription orders tripled in six months, repeat-purchase rates hit record highs, and Honest Pets’ feel-good hero videos routinely outperformed category competitors two-to-one on every major platform. Less than a year after launch, Honest Pets was sold, proving that genuine stories and premium products make an unbeatable growth formula.
