The Challenge
With lockdowns looming and at-home workout apps exploding, HITFIT Gym had to do more than just survive the pandemic—it needed to keep its doors open while convincing members that sweating together on-site was both safe and still the fastest way to real results. That meant battling fear of shared spaces, navigating shifting health guidelines, and cutting through a tidal wave of “work out in your living room” messaging—all without losing the community vibe that makes HITFIT tick.
Roles
- eCommerce DTC Strategy Development
- Video Production, Editing, and Ideation
- Paid Media Management
- Social Media Marketing
- Lead Magnet Design
Our Approach
Jan and Lacy had an amazing product. They started making bread out of their house to help Lacy get solid nutrition while dealing with several dietary restrictions. Their bread was not only gluten-free but contained ancient grains and had several different flavors that tasted great.
But we had to take Jan and Lacy’s incredible story and resonate with new customers to continue growing awareness, while at the same time creating a community for existing customers to come and share their gluten-free journey.
In addition to creating a great direct-to-consumer pipeline, we helped completely redesign and update their packaging and website. The results speak for themselves.
The Plan
- Rethink the ways that HITFIT communicated its value to members
- Interview different avatars in front of the camera, turning them into ads
- Creative value through digital assets that you can give away in exchange for leads
- Create a consistent, yet unique look for the brand across all channels that really pops
