The Challenge

Transition HHP from a retail-reliant presence to a DTC powerhouse with customer relationships and profit channels they can own.

Roles

  • eCommerce DTC Strategy
  • Paid media management
  • Social Media Marketing
  • Email & SMS
  • Influencer Management
  • Photo & Video Production

Results

  • $400K/month revenue on Amazon within 6 months
  • $150K/month in revenue on Website within 6 months
  • 50,000+ loyal customers within 6 months
 

Our Approach

Leverage any existing brand recognition garnered from their existing retail space, known as CHOMP, and reposition the company with their rebranding of Healthier Home Products by CHOMP as a DTC brand online with a direct connection to helping customers clean their homes in a safer way.

The Plan

  • Reimagine The Brand Guide and Messaging
  • Redesign Logo and PackagingĀ 
  • Identify Customer Avatars and Sales Funnels
  • Establish A Unique Social Media Presence
  • Produce Video Content That Converts