The Challenge

The challenge was to help unlock the celebrity potential of the founders, Jan and Lacy, while continuing to scale the wholesome organic bread brand forward in their DTC journey.

Roles

  • eCommerce DTC Strategy Development
  • Packaging redesign
  • Paid Media Management
  • Social Media Marketing
  • Facebook Group Page
  • Email
  • Lead Magnet Design
  • Product/Label Design

Results

  • 350% GrowthĀ in 7 months
  • Average3.0 ReturnĀ on ad spend
  • 1,000+private Facebook group members for direct product feedback and community
 

Our Approach

Jan and Lacy had an amazing product. They started making bread out of their house to help Lacy get solid nutrition while dealing with several dietary restrictions. Their bread was not only gluten-free but contained ancient grains and had several different flavors that tasted great.

But we had to take Jan and Lacyā€™s incredible story and resonate with new customers to continue growing awareness, while at the same time creating a community for existing customers to come and share their gluten-free journey.

In addition to creating a great direct-to-consumer pipeline, we helped completely redesign and update their packaging and website. The results speak for themselves.

The Plan

  • Redesign Logo and PackagingĀ 
  • Identify new customers who resonated with Lacyā€™s story
  • Establish a special Facebook Group for gluten-free folks
  • Create a consistent, yet unique look for the brand across all channels