The Challenge
Leverage real Brain Balance students and the program’s dedicated coaches as the campaign’s heroes—capturing everyday triumphs, supportive interactions, and measurable progress—to reassure parents navigating complex developmental or behavioral challenges and present Brain Balance Centers, via C4 Social’s storytelling, as the clear, hopeful next step, driving them to book a personalized discovery session or call.
Roles
- Full customer journey architecture
- Interactive Facebook live streams
- Paid media management
- Chat bot to help set leads
- Social media marketing
- Photo & video production
Results
- Efforts were responsible for the top three grossing centers in the United States for two years (out of over 400 centers nationwide)
- Consistent lead flow each day to help the sales team navigate and book qualified leads
- Visuals that touched parents' hearts rather than bragging about how great the business was at helping kids
Our Approach
We flipped the spotlight onto the kids and the coaches themselves—rolling cameras during high-five moments, snapping photos of progress boards, and capturing the little victories that happen every day inside Brain Balance. Those behind-the-scenes clips and bright, candid images let parents feel the buzz of the center before they ever walked in, while giving the team a huge morale lift (nothing beats seeing your own success stories all over social). By turning real staff–student connections into the heroes of our content, we showed anxious parents exactly who would be cheering their child on—and made it easy for them to click “Book a discovery call” with confidence.
