Roots Frozen Desserts
We shot ice cream…before it melted.
The most challenging part of shooting any food brand is making sure that the food looks appetizing and styled correctly. In our shoots with ice cream products, we have to focus on being quick. In the case of Roots Frozen Desserts, we had a new brand that was a bit more difficult to scoop due to its quality, no added sugar ingredients, so we had to get creative. The results helped to amplify the brand as it made its way onto the scene in a competitive market of non-dairy, vegan frozen desserts.