Leverage any existing brand recognition garnered from their existing retail space, known as CHOMP, and reposition the company with their rebranding of Healthier Home Products by CHOMP as a DTC brand online with a direct connection to helping customers clean their homes in a safer way.
- Reimagine The Brand Guide and Messaging
- Redesign Logo and Packaging
- Identify Customer Avatars and Sales Funnels
- Establish A Unique Social Media Presence
- Produce Video Content That Converts
Healthier Home Products
The challenge was to transition HHP from a retail-reliant presence to a DTC powerhouse with customer relationships and profit channels they control.