We made a fruit pouch more than just food.
Be time was described as a time that a child could have that was their choice. Their own way to create. In this instance, Be Time meant spending time with Grandma on a painting. We were able to not only capture this special family moment, but able to help demonstrate Be Time for Go Go Squeez, through a special partnership with Life of Dad. The content was amplified by Dad influencers and had 72,000 views, 571 likes and comments and was shared 77 times. It was one of the most successful videos of the campaign.