When Is The Right Time To Sell My Product On Amazon?
As a direct-to-consumer (DTC) brand that is considering selling your website product on Amazon, you obviously want to maximize the number of sales you make and the profits you earn. One way to do this is to carefully consider the best time to sell your website product on Amazon. There are lots of other considerations as well, which we will cover in this short post.
First and foremost, it’s important to know that Amazon is the largest marketplace in the world. Not only does it have lots of customer volume, but it also has a very high customer intent. What does this mean? It means that customers go to Amazon to do one thing…buy.
How Much Will It Cost Me To Sell My Product On Amazon?
But how much of your product’s profit margin can you expect to take right off the top and hand over to Amazon in exchange for your product being hosted on the world’s largest online marketplace? There are lots of setup fees, FBA fees, and even holding fees. Instead of breaking this down piece by piece, as it can vary from product to product, it is probably safe to assume that a total of around 30% of your profit will be given to Amazon in exchange for them letting you play in their sandbox.
One way to identify the best time to sell your product is to pay attention to the seasons and holidays. Many products experience a spike in demand during certain times of the year, such as the holiday season or back-to-school season. If your product is relevant to these seasons or holidays, you may want to consider listing it during these times. If you are already listed, you might want to take advantage of intent-based holidays like Black Friday, Cyber Monday, Prime Day and more by offering a small coupon on your product.
How Do Trends Effect When I Should Sell My Product On Amazon?
Another way to identify the best time to sell your product is to pay attention to trends and current events. For example, if a new technology or product feature is gaining popularity, you may want to consider selling a product that incorporates that feature. Additionally, if there is a current event or trend that is relevant to your product, you may want to list your product at a time when people are searching for products related to that event or trend.
Finally, it’s important to remember that the best time to sell your website product on Amazon may not be the same for every product. It’s up to you to do your research and determine the best time to list your product based on its unique characteristics and the current market conditions. There are lots of tools out there that can give you some reasonably accurate intelligence on your competitors. You can find out how much they are spending on ads, what type of keywords they are optimizing for, and also how much money they are making per month in their product category.
In conclusion, the best time to sell your website product on Amazon is unique to you, but with the right amount of market research and a solid profit margin on your product, there really is no downside to listing your product on Amazon. Pay attention to the seasons and holidays, trends and current events, and the unique characteristics (and profit margin) of your product. With careful planning and attention to market conditions, you can maximize your sales and profits on Amazon.
